منابع مشابه
On Regulation of Celebrity Endorsement in China
Advertisers have attempted to quantify the use of celebrities with the aim of evaluating their influence on the consumer. However, sometimes celebrities who engage in false or deceptive advertising are very likely to mislead consumers which may cause harm to consumers in terms of property loss and personal damage. Due to celebrity endorsements being highly visible to the public, the solution to...
متن کاملCelebrity Capital: Role of Celebrity Political Endorsement in Election Campaigns in Ghana
This paper is based on a research aimed at investigating celebrity politics using the emerging theories on celebrity capital in the context of an emerging democracy or third wave democracy, Ghana. The research focuses on the role of celebrity endorsement in the 2008 and 2012 election campaigns in Ghana to explore the mechanism of celebrity politics and capital in Ghana. The main aim of this pap...
متن کاملAssessing Celebrity Endorsement Effects in China A Consumer-Celebrity Relational Approach
December 2011 JOURNAL OF ADVERTISING RESEARCH 6 INTRODUCTION The growing popularity of using sports and entertainment celebrities in brand advertising is evident in the marketplace. In both the United States and China, celebrity endorsement is a key executional strategy that continues to grow in popularity (Chan, Hung, Tse, and Tse, 2008). In the United States, one of four advertisements uses c...
متن کاملCredibility of Celebrity Endorsement and Buying Intentions an Evidence from Students of Islamabad, Pakistan
Celebrity Endorsement has become one of the important tools in advertisement persuading customers. No study has been yet conducted in Pakistan to measure the impact of credibility of celebrity on the buying intentions of customers. This paper investigates the credibility of celebrity endorser influence on consumers buying intention and also whether the experience of celebrity with the usage of ...
متن کاملThe Impact of Celebrity Endorsement on Purchase Decision of Telecom Users- A Case of Engineering Students
The practice of celebrities being used for rendering services other than performing their actual job as either an actor or an athlete, such as endorsements has proliferated over time. Despite the cost and the risks involved with this technique of advertising, it is been used quite extensively in the present era. The instrument of celebrity endorsement has nowadays become a pervasive element in ...
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ژورنال
عنوان ژورنال: Western Journal of Nursing Research
سال: 2009
ISSN: 0193-9459,1552-8456
DOI: 10.1177/0193945909332292